The British Red Cross has launched a nationwide campaign and film to help tackle hesitancy in the Covid-19 vaccine – by encouraging people to have vaccine conversations with their loved ones and networks.
They are adding our voice to efforts by health bodies, faith leaders, celebrities and our Patron, Her Royal Highness The Queen, to address misinformation and vaccine hesitancy, both particularly prevalent in some Black, Asian and Minority Ethnic communities.
The campaign: Encouraging kind, informed conversations that will save lives
The British Red Cross has published new research today which shows that family members are one of the most trusted sources of information on the vaccine, particularly for people from BAME communities. However, the research also reveals that people from BAME communities are far more likely to have seen or heard information encouraging them not to have the vaccine. It’s vital people are sharing facts not fiction and that by taking the vaccine, you are not only protecting yourself but also saving the lives of your loved ones. Having informed conversations about the vaccine is a kind thing to do, that saves lives.